PENINGKATAN LITERASI DAN KESADARAN MASYARAKAT TERHADAP PENGGUNAAN APLIKASI FINTECH INVESTASI DI TEMBILAHAN
Keywords:
Fintech Investment, Financial Literacy, Financial Inclusion, Community Service, Digital Financial ServicesAbstract
The development of financial technology (fintech), particularly in the investment sector, has provided easier access for the public to digital financial products and services. However, low levels of financial literacy and limited understanding of digital investment risks remain significant challenges, especially at the community level. This community service activity aims to enhance the financial literacy and awareness of the Tembilahan community regarding the safe, legal, and responsible use of fintech investment applications. The implementation method employed a qualitative approach through interviews, discussions, and educational outreach to the community. The results indicate that while some community members are familiar with fintech investment, their understanding of investment types, risks, and regulatory aspects remains limited. Following the educational activities, the community demonstrated improved awareness of the benefits and risks of fintech investment, as well as the importance of choosing platforms regulated by the Financial Services Authority (OJK) or Bappebti. This activity contributes positively to improving community financial literacy and encouraging prudent and sustainable use of fintech investment services.
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