ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT INVESTASI MASYARAKAT DI TEMBILAHAN
Keywords:
Investment interest, Financial literacy, Community participation, Digital Financial Services, TembilahanAbstract
This study analyzes the factors influencing the investment interest of the community in Tembilahan. Despite the rapid development of the capital market and various investment instruments in Indonesia, public participation, particularly in regions like Tembilahan, remains low. The research identifies several barriers, including low financial literacy, limited access to investment information, and distrust in digital investment instruments. Through qualitative methods involving surveys and interviews, the study aims to provide recommendations for stakeholders to enhance financial literacy and encourage investment participation. The findings highlight the importance of education and community support in fostering a culture of investment for economic well-being.
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