PELATIHAN LITERASI DIGITAL UNTUK UMKM: SINERGI FAKULTAS EKONOMI DAN BISNIS UNISI DENGAN DINAS PERPUSTAKAAN & ARSIP DAERAH KAB. INHIL
Keywords:
Digital literacy, MSMEs, Community empowerment, Digital training, Institutional synergyAbstract
Digital literacy is an important competency in the digital age that affects the competitiveness of MSMEs and community empowerment. This study aims to evaluate the effectiveness of a digital literacy training program organized through a collaboration between the Faculty of Economics and Business at the Islamic University of Indragiri and the Regional Library & Archives Office of Indragiri Hilir Regency. The research method used a qualitative approach with data collection techniques including in-depth interviews, participant observation, and document analysis. The results show that the training program successfully improved participants' understanding of the use of digital technology, e-commerce platforms, and social media management for business. The synergy between the two institutions proved effective in increasing the program's reach, the relevance of the training curriculum, and the sustainability of community empowerment programs. In conclusion, cooperation between academic institutions and local governments is an appropriate strategy to improve the digital literacy of MSMEs and the wider community in the region
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