MARKETING STRATEGIES IN INCREASING PRODUCT SALES AT THE UD JAYA TUBAN BUILDING SHOP
Kata Kunci:
Sales marketing, strategy, Product, Marketing mixAbstrak
This research discusses appropriate marketing strategies that are suitable for increasing product sales at the UD Jaya Tuban Building Store. How to increase product sales, market products, and expand marketing areas. To increase product sales, store leaders and marketing managers develop and organize appropriate strategies to face market conditions in the future because currently competition in the business world is getting tougher, so companies must provide the best so that consumers feel satisfied with quality products. Maintaining and increasing product sales in a wider market reach is also very important for leaders to do. A marketing strategy that can be implemented is by utilizing social media as a tool for disseminating information, companies can promote via Instagram, WhatsApp, TikTok and the web. Apart from that, there are also Sales who go directly to shops to offer their products to invite them to collaborate with UD Jaya Tuban as members, and will get the best offers ranging from price cuts, discounts, and giving shopping vouchers with a certain minimum purchase. This research was conducted using qualitative research methods
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