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FOCUS AND SCOPE
The General Focus and Scope of the Journal of Marketing Management (JUMPE) include articles based on research or conceptual ideas within the field of Marketing Management. Topics covered include Digital Business, Zero Moment of Truth (ZMOT), SEO, CRM, Global Marketing, and Marketing Research.
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Fokus dan Ruang Lingkup Umum dari Jurnal Manajemen Pemasaran (JUMPE) mencakup artikel hasil penelitian atau gagasan konseptual dalam bidang Manajemen Pemasaran. Topik yang dibahas meliputi Bisnis Digital, Zero Moment of Truth (ZMOT), SEO, CRM, Pemasaran Global, dan Riset Pemasaran.
