ANALYSIS OF COMMUNITY SATISFACTION INDEX VALUE (IKM) ON THE LEVEL OF PUBLIC SERVICES AT THE STANDARD TESTING CENTER FOR AGRICULTURAL LAND RESOURCES INSTRUMENTS
Keywords:
BBPSI SDLP Community, Satisfaction Index (IKM), Marketing Management, Public ServicesAbstract
The aim of this research is to measure public satisfaction with the level of public services at the Center for Standard Testing of Agricultural Land Resources Instruments (BBPSI SDLP) from a marketing management perspective. The research method used was qualitative description with a population of 50 people. The Community Satisfaction Index (IKM) is the result of measuring the Community Satisfaction Survey (SKM) in the form of numbers on a scale of 1 to 4. Based on the Community Satisfaction Survey Guidelines for Public Service Work Units within the Ministry of Agriculture at the BBPSI SDLP work unit, The analysis results show a value of 3.38 and an IKM value of 84.53 in the good category. These results indicate that the services provided have met community expectations, which is important for BBPSI SDLP's public marketing strategy.
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