JUMPE (JURNAL MANAJEMEN PEMASARAN)

About the Journal

JUMPE (Journal of Marketing Management) is a scholarly journal focused on the development of knowledge in the field of Marketing Management. It serves as a platform for the publication of academic research and as a medium for the exchange of information and scholarly works among academics and practitioners.

JUMPE is published by the Indragiri Research Center (Ingreat) under the auspices of the Alfaizan Putra Harapan Indragiri Foundation. The journal is issued three times a year, specifically in the months of January-April, May-August, and September-December.

The primary aim of JUMPE is to expand and enhance academic performance and contribute to the development of Marketing Management knowledge. By providing a venue for the dissemination of high-quality research, JUMPE aims to facilitate the sharing of findings, ideas, and innovations that enrich the discipline of Marketing Management.