UTILIZING THE POTENTIAL OF INSTAGRAM IN IMPROVING MARKETING FOR MICRO, SMALL AND MEDIUM ENTERPRISES IN INDRAGIRI HILIR DISTRICT
MEMANFAATKAN POTENSI INSTAGRAM DALAM MENINGKATKAN PEMASARAN UNTUK USAHA MIKRO, KECIL, DAN MENENGAH KABUPATEN INDRAGIRI HILIR
Keywords:
Online Marketing, Online Shopping, Marketing, Micro, Small and Medium EnterprisesAbstract
Many micro, small and medium enterprises (MSMEs) still sell products conventionally and few have used electronic commerce (e-commerce). So not all products from MSMEs are widely known by the public. MSME actors in utilizing Instagram social media, it was found that the use of Instagram social media had a positive impact on the development of MSME product marketing so that Instagram followers and sales increased. Apart from that, it is easy to operate and has many users, making it a practical promotional medium, which is cheap, reliable and can reach all users wherever they are. However, there are still several obstacles and weaknesses encountered, namely poor internet access in the account owner's area, the account owner's lack of expertise in creating good and attractive designs, and product prices not being displayed so they have to communicate via the contact provided.
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