MARKET SHARE ANALYSIS AT EDI COMPUTER EDUCATIONAL INSTITUTIONS TELUK PINANG

Abstract

This study aims to analyze the market share of the EDI Computer educational institution in Teluk Pinang. The research background highlights the declining number of students enrolled at the institution over the years, indicating a low market share compared to its competitors. The study examines the factors contributing to the low market share and the marketing strategies employed by the institution and its competitors.The analysis utilizes market share calculations and discusses the concepts of marketing, competition, and marketing strategies. The findings are expected to provide insights into the institution's performance and suggest measures to improve its market position. The conclusion of this study indicates that the low market share of EDI Computer Teluk Pinang is due to the lack of competitiveness in the face of increasingly intense competition. The institution needs to implement more effective marketing strategies, such as improving service quality, developing product differentiation, and strengthening market positioning. Furthermore, a comprehensive analysis of competitor conditions and customer preferences is also necessary to develop a more adaptive strategy.