MARKETING STRATEGY FOR HELMET PRODUCTS THROUGH DIGITAL MARKETING PT JAYA PLASTIK MANDIRI
Keywords:
Digital marketing, Market place , Sosial media , Marketing strategyAbstract
PT Jaya Plastik Mandiri chose a marketing strategy using digital marketing to market helmet products in anticipation of changes in the market situation due to the Covid-19 pandemic. This research aims to determine the impact of using digital marketing at PT Jaya Plastik Mandiri. The method used in this research is qualitative. Data collection techniques were carried out using direct interviews at PT Jaya Plastik Mandiri, customer testimonials on social media accounts and observations on the company's digital platforms. Based on the research results, it can be seen that there has been an increase in sales volume, expanding new markets and establishing good relationships with customers. The use of digital marketing is effective because it can be used to promote and market products. Ease of transactions, more measurable costs and wide reach using marketplaces and social media. Mastering digital marketing makes companies able to compete in a competitive market.
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