Muhammad Hanafi, Novrizal Nur. THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY ON CONSUMER PURCHASING DECISIONS AT ELIZABETH BAG STORE LUMAJANG. jumpe [Internet]. 2024 Dec. 30 [cited 2025 Sep. 13];2(3):49-58. Available from: https://ingreat.id/index.php/jumpe/article/view/163