Sitanggang, Rexsy Mardohot, Olivia Sembiring, Ninda Rohani Situmorang, Rahel Marito Tambunan, and Rojelita Catrina Simarmata. 2025. “BUSINESS COMPETITION LAW ANALYSIS OF THE THRIFT INDUSTRY: A COMPARATIVE STUDY BETWEEN SAMBU TRADITIONAL MARKET AND SHOPEE MARKETPLACE”. JUMPE (JURNAL MANAJEMEN PEMASARAN) 3 (2):65-76. https://doi.org/10.61167/jumpe.v3i2.237.