ulfa, A. and F Sanjaya , V. 2025. ANALYSIS OF CULINARY MSMEs MARKETING MANAGEMENT THROUGH PRODUCT STRATEGY: CASE STUDY OF ES BANG UDIN MSMEs. JUMPE (JURNAL MANAJEMEN PEMASARAN). 3, 3 (Dec. 2025), 109–118. DOI:https://doi.org/10.61167/jumpe.v3i3.235.