Muhammad Hanafi and Novrizal Nur 2024. THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY ON CONSUMER PURCHASING DECISIONS AT ELIZABETH BAG STORE LUMAJANG. JUMPE (JURNAL MANAJEMEN PEMASARAN). 2, 3 (Dec. 2024), 49–58. DOI:https://doi.org/10.61167/jumpe.v2i3.163.