ANALYSIS OF SERVICE QUALITY ON CUSTOMER SATISFACTION AT WIWIS TEMBILAHAN BEAUTY SALON
Keywords:Service Quality, Customer Satisfaction, Analysis, Tembilahan
This study aims to determine the effect of service quality tangible (physical evidence),empathy (empathy),responsiveness (power reliability (reliability) and assurance (guarantee) on the satisfaction of the Tembilahan Beauty Salon Wiwis. The type of data used in this study is primary data. The population in this study are consumers who have used the services of Wiwis Salon Tembilahan. Sampling is done by using Bailey, 50 respondents were used as the sample of this study. Data collection was carried out using a questionnaire with scale likert. The method used in this study is the method of regression analysis with the application of SPSS 26. The results of the research based on the det coefficient test obtained an R Square of 0.985 or 98.5%. This means that the customer variable is influenced by 5 independent variables namely tangible, responsiveness, reliability, and assurance. And the remaining 1.5% in other variables that are not included in the research variables. Research based on (t test) shows that quality has a significant effect on customer satisfaction with a sig value of 0.000 <0.05.
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